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Misconceptions Around Marketing
Pest control marketing involves much more than coming up with an eye-popping logo and/or catchy slogan. It includes thorough research and planning to develop a strategy for best reaching potential customers. Add to the mix the numerous sales/marketing outlets available in the digital age, the task of developing a successful marketing strategy can seem daunting. In the “Misconceptions Around Marketing” webinar, sponsored by FieldRoutes, one the pest control industry’s leading marketers, Hal Coleman, a former PCO, will share his experience with what does – and doesn’t – work when it comes to pest control marketing. A humorous and provocative speaker, Coleman will share tips for helping you get your business on a faster growth track without spending a fortune on SEO and advertising.

Jun 14, 2022 02:00 PM in Eastern Time (US and Canada)

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Hal Coleman
President @Coleman Services, Inc.
Hal Coleman graduated from The University of Georgia in 1974 with a degree in entomology and has been directly involved in the pest control industry for over 48 years, including 10 years as a State Pest Control Regulatory Inspector, 6 years in sales and service for Arrow Exterminators in Atlanta, and 18 years as owner/operator of his own pest control business. He is also past president of The Georgia Pest Control Association and a founding member of GPCA’s Train-the-Trainer program. He sold his pest control business in 2007 to become a full-time marketing consultant, business coach and sales trainer. Through his company, Coleman Services, Inc., he has taught thousands of PCOs, managers, salespeople and technicians how to increase their sales and get more new customers by becoming Master Marketers and Communicators. He is the author of 6 books on marketing and selling, including his latest, “Bottom Line: How To Grow A Pest Control Business!”
Ryan Drury
Sales Manager @FieldRoutes
As the Sales Manager for the FieldRoutesTM sales and marketing suite, Ryan Drury is passionate about helping field service businesses understand the benefits of using effective online marketing tactics to help them reach their full sales growth potential. He started his sales career ten years ago as a business development intern, and he graduated from Arizona State University in 2018 with his Bachelor of Arts in Business and Sustainability. In his spare time, he enjoys volunteering as a youth leader and fundraising events.