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Preparing for the Future: Navigating Challenges and Adopting Digital Technology in the Greenhouse
With the landscape of agriculture constantly changing, growers are facing increasing pressure to adopt digital technology to ensure the success of their businesses.

Join specialists from Velosio, Greenhouse Management, and Freedom Tree Farms, on March 28th at 11am ET for a live panel discussion focused on helping growers navigate the challenges they face now and prepare for the future.

We'll provide insights and best practices for adopting digital technology to improve operational efficiency, and strategically safeguard tribal knowledge as key stakeholders plan for succession. Some of the topics we will take on include Inventory accuracy, Costing and Succession Planning.

Don't miss out on this opportunity to learn about the challenges facing growers today and how you can prepare for the future with digital technology. Register for our webinar on March 28th at 11am ET and join the conversation.

If you can’t make it, register anyway, and we will be sure to send you the recording.

Mar 28, 2023 11:00 AM in Eastern Time (US and Canada)

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Speakers

Sara Silver
Director of Horticulture Solutions @Velosio
Sara Silver is the Director of Horticulture Solutions at Velosio. In her role, she is responsible for the overall direction and successful delivery of projects related to the Horticulture practice. She consults with marketing, sales, and product management teams to drive sales efforts, and further the development of relationships with prospects and clients. Sara brings over eight years of experience in the horticulture space and 30 years of ERP experience to the Velosio team. Velosio is a leading business applications partner specializing in cloud services and industry specific ERP, CRM, data driven analytics and digital transformation solutions for mid-market and emerging enterprise businesses. For more information, please visit velosio.com.
Todd Waterman
Industry Pre-sales Solution Architect @Velosio
Todd Waterman is a Pre-Sales Solution Engineer with a focus on Horticulture at Velosio. In his role he is responsible for talking to prospective clients and gathering requirements to create meaningful, relevant software demonstrations that meet their business needs now and into the future. Todd spent 18 years working in operations at a propagator in San Diego, CA. He has spent the last 6 years with Velosio. Velosio is a leading business applications partner specializing in cloud services and industry specific ERP, CRM, data driven analytics and digital transformation solutions for mid-market and emerging enterprise businesses. For more information, please visit www.velosio.com.
Matias Reyna
CEO @Freedom Tree Farms
Matias Reyna initially began his career in investing and finance. After finishing his MBA at the Yale School of Management, he decided to switch career paths and targeted the small business space. He soon found Chenmark, a family-owned holding company dedicated to buying and running small businesses for the indefinite future. Matias has been managing Freedom Tree Farms, one of Chenmark's operating companies, for the past year as CEO. His first year was focused on implementing a new ERP through his partnership with Velosio, standardizing reporting on inventory and production, and maintaining Freedom Tree's culture throughout the ownership transition to help the company continue its success.
Chris Manning
Associate Editor @Greenhouse Management
Chris Manning is an associate editor for Greenhouse Management and Produce Grower magazines, working on both publications since 2016. A large focus of his reporting centers on how businesses operate, how they can be more efficient and how they manage their financials. He also won multiple AZBEE awards for his reporting.